The website is the first place that people will go to for more information about your company.   It will verify your existence and provide you with an opportunity to begin to establish credibility, differentiate your offerings, and provide your audience with a valid business reason to learn more about you and your organization.

A website is a collection of web pages such as the one you’re looking at now. A web page is what you see on the screen when you type in a web address, click on a link, or put a query in a search engine. A web page can contain any type of information, and can include text, color, graphics, animation and sound.

When someone gives you their web address, it generally takes you to their website’s home page, which should introduce you to what that site offers in terms of information or other services. From the home page, you can click on links to reach other sections of the site. A website can consist of one page, or of tens of thousands of pages, depending on what the site owner is trying to accomplish.

Why Do People Visit Websites?

Generally, people look at websites for two primary reasons:

1. To find information they need. This could be anything from a student looking for pictures of frogs for a school project, to finding the latest stock quotes, to getting the address of the nearest Thai restaurant.

2. To complete a task. Visitors may want to buy the latest best-seller, download a software program, or participate in an online discussion about a favorite hobby.

The main thing to remember in creating a website is that you’re not creating the website for you; you already know about the information or service you have to offer. You’re creating the site for your visitors, so it should contain the content they want, and be organized in a way that makes sense, even to an outsider.

The chances are that you have a website up and running, but are you confident that it is doing everything that it could be to support your business?  Our team has the expertise to make sure that your website is doing everything that it can to support your business.

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