Visitors to your website want to know what your company has been doing. They want to know who you’ve been working with, that you are active and that you know what’s going on in your industry. A good news page will not only inform your visitors of what is happening in your business, but will help to build and reinforce credibility of your core messaging.
The use of relevant keywords in your news stories will generate more interest from search engines and potentially raise search engine ranking, driving more traffic to your site. Relevant news can help increase the amount of time visitors spend on your site. You can imbed links in your news stories items to your products and services to drive viewers to your solutions.
The news tab can be used to develop your business personality. You can publish news about charitable or community causes that your organization has supported and provide an opportunity to demonstrate your values to your prospective customers. News stories can improve your profile and make your site more useful at the same time.
Well-written, timely, optimized news briefs can add real and measurable value to your business.