A SWOT analysis is method for evaluating your position in your marketplace and can help you to focus your messaging while you get a sense of where you fit relative to your competitors. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis can be performed at a company, product or deal level to help you develop a winning strategy.
A SWOT analysis must first start with defining a desired end state or objective.
- Strengths: characteristics of the business or team that give it an advantage over others in the industry.
- Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
- Opportunities: external chances to make greater sales or profits in the environment.
- Threats: external elements in the environment that could cause trouble for the business.
We can facilitate a SWOT analysis that will help you to identify and articulate your position within your marketplace and prioritize your actions going forward.
See sample SWOT Analysis Worksheet: Sample SWOT Analysis Template