Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. Marketing is an integrated process through which your company builds customer relationships and creates value for your customers and for your employees, your stakeholders and the company itself.
The internet has turned traditional marketing on its ear; companies can no longer rely on one way general messaging to get the attention of potential customers. The internet is the first place a consumer will look when beginning the research to make a spending decision. The proliferation of social media and smart phones has moved much of the actual final decision process to the point of purchase for many consumer items. Marketing plans must consider all of technological innovations and adoption that has changed the way people make buying decisions.
Your company may not be at a point where it is cost or time effective to embark on a full blown PR campaign, but you still need to have the fundamentals in place in order to establish yourself and build a base to grow on. JLeet Consulting can help you to sort through the options and help you to put a plan in place that is best suited for your company at its current state and provide a roadmap for growth. We have the expertise to help your company find the right new media match for your business development goals.
COMPONENTS OF MARKETING FRAMEWORK
- USE OF SOCIAL MEDIA
INDUSTRY SPECIFIC SOCIAL NETWORKS (I.E. SERMO)