DOMAIN KNOWLEDGE – Selling Product Benefits

  • How is business process performed without your solution?
  • How will they perform the same function with your solution?
  • What are the features of your product which appeal to users?
  • What advantages do those features provide?
  • What is the financial value of implementing your solution?
  • Why should prospect by from your company?
    • Expertise?
    • Experience?
    • Financial Strength?
    • Anchor customers?

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